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Global Data Analytics – Global Thinking Rooms

Goal: International Retailer wants to extend access to its market analytics team and research

4 Main Issues


  1. Cost: telepresence rooms cost 100s of $1000s – too much to create enough access for wide spread use
  2. Space: Physical room space is limited
  3. Significant participation barrios exist for critical attendees are in field or on travel
  4. The “setup/takedown” issues: Data analytics can be very complex and clarity comes often from seeing multi-screen/application aspects, analysis, or presentations – these are extremely difficult to setup and switching quickly from meeting to meeting to free up rooms


Terf® Thinking Rooms


  • Access UP! Costs DOWN!
  • Terf® software automatically maps 1 – N physical screens in 1-N physical rooms across the world for far less than Telepresence rooms
  • Each research area is persistent and enables easy/instant switching between topics or meetings
  • Research remains accessible between physical room meetings for more impact
  • Increased Engagement
  • Control of all screens in all locations can be done from any room or remotely
  • In room attendees can walk right up to screens and “touch” them for engagement – including 3rd party applications (e.g., Tableau)
  • Remote users can attend via Terf® in the field/on travel and affect the screens in all physical rooms
  • Live Video and 3D sound – team members walk together to and thru critical information (take themselves to the people and information they need) When needed, they can look each other in the eyes and record meetings if desired.
  • Big data stories presentations, analytic reviews, packaging design, store layouts – these are complex multi-topic, multiscreen meetings to deliver best impact – Terf® enables this