Immersive Impact – Engagement In Urban Planning

I was recently in a class, taught in Terf™, where one of the very bright business students said “I know this kind of platform is the future, but don’t think we have figured out the really critical (Killer) use case(s) yet that will drive immersive collaboration to main stream…”  Followed by agreement and nods.

I had intending to sit thru this class, listen to the very bright students present.  But… come on…what’s a girl to do when a statement like that happens in front of her, on an immersive collaboration platform that she runs, in a class that she is sponsoring…

We have 10s of 1000s of users.  (perhaps higher, sorry to my crew who count)   We have many customers using this platform doing hugely impactful things every day with Terf™.

Engagement is the big deal.   Knowledge is more crisply retained when engagement is increased.  Active participation crates engagement.  Using Terf™, Immersive Collaboration, is like a live movie, you experience and engage, and don’t forget much, just like when you watch a movie.    Yes there is research that shows this, but you know what I mean here.  You still remember movies in detail, 1000s of them, right?  And you enjoyed watching and learning those movies…  Let’s just do 1 use case…

Urban Planning:

Think about it, letting everyone in your town virtually walk a model of the 3 playground or park redesign options.  No sitting in a crowded room, listening to a elder droning on about how their neighbor’s dog pooped on the lawn at a meeting set at a time we can’t attend, in a room too small to support us, with the board members picking and choosing who gets to speak up…  We are the tax payers, the home owners the workers, the dinner cookers, the tuition payers, the parents, the business owners…  These meetings do not work for us, we can’t fit, can’t attend….  So, the outcomes do not represent us well.  This is not good engagement with the town, city, state that we financially create…

Now bring it to Terf™, every single person in your area can come into Terf™ at any time, walk the 3 options for the redesign for this park, this neighborhood, and they can see it, vote or leave a quick video snipit on their comments.  They can be greeted by a video of the Mayor, the contractor the architect, or meet the real Mayor, contractor, architect…

Understand this is where multi-media is now with a platform like Terf™.  It is there for us, for you.  It is going to continue to grow so that we can have what we need for work and for our lives.  This is real enrichment stuff.  Not hooking up with your old college pals you don’t really want to be with anyway.  Immersion enables the engagement at a level that truly removes our distances.  Terf™ does this now so, these impacts are being tested these days, adjusted and improved.

Think about how that 1 use case will change urban and rural planning for us all. Stanford’s PBL lab has done impressive work in this area for over 8 years with Terf™ (formerly Teleplace).  Ph. Ds are being awarded for this work and urban design is meeting its future input here.

I’ll post more use cases but this one alone is so significant, worth a full on blog on it s own.   I want a say in my town’s design, I pay for it, don’t you?  How exciting this evolution on engagement!